About

Estelle.A is a French-Ghanaian, UK-based creative marketer, writer and storyteller with over 12 years of experience transcreating (creative translation) and localising for fashion, beauty and lifestyle brands and publications, spanning the luxury, contemporary and DTC spaces.

Translator
Transcreator
Editor Proofreader
Consultant

A translation and transcreation specialist with a BA in Journalism from UAL, and a background in Marketing and PR, she expertly helps brands navigate the cultural nuances of the French market, to connect with their audience while preserving the essence of their message through a creative and strategic approach.

Estelle ensures your story resonates authentically and glocally (in a way that is both global and local). Fluent in both English and French, she seamlessly transcreates content between the two languages, making your brand’s voice heard loud and clear.

EXPERTISE

With over 12 years of experience Estelle.A has mastered the skills of…

Transcreation

Adapting and recreating content from English to French or from French to English while maintaining its intended meaning, style, tone, and cultural relevance.

Editing

Reviewing French translation and transcreation to improve the overall structure, clarity, coherence and style, to make sure it aligns with the intended message and audience.

Proofreading

Examining the text for minor errors, typos, spelling mistakes, grammatical and punctuation issues, to ensure the document is error-free.

Consulting

Providing advice and expertise to brands, analysing issues, offering recommendations, and helping clients implement solutions.

Experience

September 2019 – Present

Various Clients

Freelance Writer and Transcreator

Helping brands understand the cultural nuances of the French market and adapt their stories and message for the French audience through a creative and strategic approach across a diverse range of channels.

September 2020 – January 2021

RadSwan

Marketing Content Manager

The conscious beauty brand built with and for the Global African Diaspora, executing the brand vision through strategic editorial and social content.

September 2017 – August 2019

Condé Nast International

Social Editorial Producer – Vogue International

Elevating stories across the Snapchat and Instagram platforms for Vogue Paris, British Vogue and Vogue En Español in order to reach a younger audience.

May 2016 – September 2017

ASOS.com

Junior Editor

Creating bespoke editorial and social content for the French market that cultivated a more inclusive cultural conversation.

July 2013 – April 2016